Direct Energy is a retailer for the energy solutions for residential and business applications. They provide natural gas, electricity, heating and cooling equipment and further energy products and services.
Direct Energy head office is currently located in Toronto, Ontario, but within the next year to 18 months is planning on moving to Houston, Texas. It has been running in Toronto for over a decade now and employees around 2,500 people here. The move will affect approximately 500 jobs.
The company says 300 of these jobs will be recreated in Texas, however, a limited amount of Canadians will be asked to relocate. This means a lot of lost jobs for Ontario’s Direct Energy employees.
The reason for the move has been suggested as ‘thriving’ markets for energy in northeastern United States and the lack of this is Ontario. Chief Executive Officer Chris Weston released “The relocation of our corporate head office to Houston will allow us to focus our attention on growth opportunities in the U.S. where competitive energy markets are thriving, particularly in Texas and the U.S. northeast region”.
Texas division of Direct Energy already employs 2,000 people in this State and the company has entered 20 new markets within the last year. They are hoping the move will enable them to increase this number and continue with new strategies in 2012.
Spokeswoman for Direct Energy Hillary Marshall speaks of consumers ability to make a choice. In North America she deems “The rates are regulated and the market still is utility-dominated.” She suggests the recent $1-billion in acquisitions is going to help the company continue in more competitive energy markets.
Direct Energy is one of North America’s largest energy related service providers and will still have approximately 2,000 employees working in the Ontario location as well as people working at the 4,600 producing gas wells in Alberta.